{"id":272,"date":"2021-01-22T02:20:50","date_gmt":"2021-01-22T02:20:50","guid":{"rendered":"https:\/\/www.makenoise.com\/?p=272"},"modified":"2021-01-22T02:24:30","modified_gmt":"2021-01-22T02:24:30","slug":"el-problema-actual-de-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/","title":{"rendered":"El problema actual de las redes sociales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"272\" class=\"elementor elementor-272\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61d922b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61d922b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d89fd6d\" data-id=\"7d89fd6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-304b234 elementor-widget elementor-widget-heading\" data-id=\"304b234\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfTe ha pasado que tus contenidos terminan promocionando m\u00e1s a la plataforma o red social en que te comunicas, que a ti mismo?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4d778 elementor-widget elementor-widget-text-editor\" data-id=\"7c4d778\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Las redes sociales son una buena oportunidad para compartir contenidos de valor y fidelizar a tus audiencias. Sin embargo, ellas son un negocio en s\u00ed mismas y necesitan ganar, tanto dinero contante y sonante como posicionamiento en el top of mind de los diferentes p\u00fablicos.<\/p><p>Usualmente, las redes se quedan con los billetes y les dejan las monedas a los creadores de contenidos como t\u00fa.<\/p><p>Adem\u00e1s, los algoritmos implementan medidas de censura cada vez mayores. En un entorno tan controlado es m\u00e1s dif\u00edcil que te expreses con libertad. Tus contenidos pueden terminar bloqueados o desmonetizados por comunicar aspectos que son potencialmente molestos para ciertos p\u00fablicos, pero tal vez no lo sean para tus seguidores\u2026 incluso puede que terminen censurando justamente esas caracter\u00edsticas tuyas que te hacen inconfundible.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb73c8b elementor-widget elementor-widget-heading\" data-id=\"eb73c8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Puedes estar a un segundo de que todo tu esfuerzo y tu negocio desaparezcan<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7863ad elementor-widget elementor-widget-text-editor\" data-id=\"e7863ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Tu cuenta podr\u00eda desactivarse temporal o definitivamente y todo depende de la decisi\u00f3n de un algoritmo.<\/p><p>Por si fuera poco, los contenidos que publicas en redes como Facebook pasan a ser propiedad de ellos. Estas redes deciden qu\u00e9 hacer con tu producci\u00f3n, cu\u00e1ndo publicarla o retirarla y si se monetiza o no, siempre de acuerdo con los criterios de cada red.<\/p><p>Y algo todav\u00eda m\u00e1s importante: tus fans o followers no son tuyos, son de la red social, por lo que si deciden suspender tu cuenta no podr\u00e1s conservarlos.<\/p><p>Contar con <strong>tu propia red social<\/strong> te permite tener el control de estos elementos y muchos m\u00e1s. T\u00fa decides, t\u00fa creas los contenidos, tu p\u00fablico es tuyo, t\u00fa personalizas tu aplicaci\u00f3n y, sobre todo, \u00a1t\u00fa ganas!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>\u00bfTe ha pasado que tus contenidos terminan promocionando m\u00e1s a la plataforma o red social en que te comunicas, que a ti mismo? Las redes sociales son una buena oportunidad para compartir contenidos de valor y fidelizar a tus audiencias. Sin embargo, ellas son un negocio en s\u00ed mismas y necesitan ganar, tanto dinero contante [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El problema actual de las redes sociales - MakeNoise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El problema actual de las redes sociales - MakeNoise\" \/>\n<meta property=\"og:description\" content=\"\u00bfTe ha pasado que tus contenidos terminan promocionando m\u00e1s a la plataforma o red social en que te comunicas, que a ti mismo? 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Sin embargo, ellas son un negocio en s\u00ed mismas y necesitan ganar, tanto dinero contante [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"MakeNoise\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T02:20:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-22T02:24:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.makenoise.com\/wp-content\/uploads\/2021\/01\/21012021-2_Wide-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MakeNoise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.makenoise.com\/#website\",\"url\":\"https:\/\/www.makenoise.com\/\",\"name\":\"MakeNoise\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.makenoise.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/www.makenoise.com\/wp-content\/uploads\/2021\/01\/21012021-2_Wide-min.jpg\",\"contentUrl\":\"https:\/\/www.makenoise.com\/wp-content\/uploads\/2021\/01\/21012021-2_Wide-min.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/#webpage\",\"url\":\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/\",\"name\":\"El problema actual de las redes sociales - MakeNoise\",\"isPartOf\":{\"@id\":\"https:\/\/www.makenoise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/#primaryimage\"},\"datePublished\":\"2021-01-22T02:20:50+00:00\",\"dateModified\":\"2021-01-22T02:24:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.makenoise.com\/#\/schema\/person\/079f0df8b005198d944d99241e661c9d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.makenoise.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El problema actual de las redes sociales\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.makenoise.com\/#\/schema\/person\/079f0df8b005198d944d99241e661c9d\",\"name\":\"MakeNoise\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.makenoise.com\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d5b7fe2da559b347d9eaa12a15386e5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d5b7fe2da559b347d9eaa12a15386e5f?s=96&d=mm&r=g\",\"caption\":\"MakeNoise\"},\"sameAs\":[\"https:\/\/www.makenoise.com\"],\"url\":\"https:\/\/www.makenoise.com\/author\/makenoise\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El problema actual de las redes sociales - MakeNoise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.makenoise.com\/blog\/el-problema-actual-de-las-redes-sociales\/","og_locale":"es_ES","og_type":"article","og_title":"El problema actual de las redes sociales - MakeNoise","og_description":"\u00bfTe ha pasado que tus contenidos terminan promocionando m\u00e1s a la plataforma o red social en que te comunicas, que a ti mismo? 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