{"id":317,"date":"2021-03-08T13:46:52","date_gmt":"2021-03-08T13:46:52","guid":{"rendered":"https:\/\/www.makenoise.com\/?p=317"},"modified":"2021-03-08T13:50:49","modified_gmt":"2021-03-08T13:50:49","slug":"como-optimizar-tu-contenido","status":"publish","type":"post","link":"https:\/\/www.makenoise.com\/blog\/como-optimizar-tu-contenido\/","title":{"rendered":"\u00bfC\u00f3mo optimizar tu contenido?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"317\" class=\"elementor elementor-317\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1100c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1100c09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecb5c12\" data-id=\"ecb5c12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-444313f elementor-widget elementor-widget-heading\" data-id=\"444313f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conoce el secreto para ser un creador de contenido innato<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbac30 elementor-widget elementor-widget-text-editor\" data-id=\"7fbac30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>La creaci\u00f3n de contenidos para redes sociales no es sencillo, sobre todo si el objetivo que se persigue es captar la atenci\u00f3n del p\u00fablico y aumentar el n\u00famero de seguidores. Adem\u00e1s, cuando se utilizan varias redes sociales, crear contenido espec\u00edfico para cada una de ellas hace que aumente la dificultad. Sin embargo, se puede recurrir a la reutilizaci\u00f3n.<\/p><p>Con reutilizar u optimizar el contenido ya existente nos referimos a pasarlo a un formato diferente para que le resulte de inter\u00e9s a otro tipo de p\u00fablico. Eso s\u00ed, este tipo de acciones debe hacerse de una forma inteligente y nunca de forma abusiva.<\/p><p>El contenido m\u00e1s apropiado para reutilizarse es el evergreen. Es decir, aquel que resulta siempre interesante para el p\u00fablico porque no pasa de moda. Tambi\u00e9n se puede buscar el contenido m\u00e1s popular entre las publicaciones antiguas para estudiar una posible reutilizaci\u00f3n y aquel que puede ampliarse de alguna manera.<\/p><p>Cuando se han localizado publicaciones interesantes para reutilizar, el siguiente paso es buscar la forma de hacerlo. Te damos algunas ideas:<\/p><p>Convertir tweets en publicaciones de Instagram: los tweets m\u00e1s populares pueden convertirse en una publicaci\u00f3n de Instagram. Puedes utilizar la herramienta Twinsta, que captura la publicaci\u00f3n y, sin perder calidad, crea una imagen publicable en Instagram.<\/p><p>Crear memes: cualquier publicaci\u00f3n que contenga informaci\u00f3n interesante puede convertirse en meme para captar la atenci\u00f3n del p\u00fablico de una forma mucho m\u00e1s r\u00e1pida.<\/p><p>Convertir webinars o seminarios web en v\u00eddeos para redes sociales: si tienes contenido audiovisual interesante y de calidad, este puede publicarse en redes sociales, ya sea entero o aquellos fragmentos que puedan despertar el inter\u00e9s y generar tr\u00e1fico hacia la web.<\/p><p>En general se trata de transmitir el mismo mensaje o dar la misma informaci\u00f3n en diferente formato. Cualquier texto puede pasar a ser una imagen, un meme, una infograf\u00eda, un v\u00eddeo\u2026 O al rev\u00e9s. As\u00ed que, reutilizar consiste, b\u00e1sicamente, en hacer estas conversiones.<\/p><p>\u00a0<\/p><pre><em>Fuente: <a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/redes-sociales-que-contenidos-crear-para-cada-plataforma\">https:\/\/www.cyberclick.es\/numerical-blog\/redes-sociales-que-contenidos-crear-para-cada-plataforma<\/a><\/em><\/pre>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c17bc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73c17bc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.makenoise.com\/blog\/como-optimizar-tu-contenido\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Conoce el secreto para ser un creador de contenido innato La creaci\u00f3n de contenidos para redes sociales no es sencillo, sobre todo si el objetivo que se persigue es captar la atenci\u00f3n del p\u00fablico y aumentar el n\u00famero de seguidores. Adem\u00e1s, cuando se utilizan varias redes sociales, crear contenido espec\u00edfico para cada una de ellas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo optimizar tu contenido? - MakeNoise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.makenoise.com\/blog\/como-optimizar-tu-contenido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo optimizar tu contenido? - MakeNoise\" \/>\n<meta property=\"og:description\" content=\"Conoce el secreto para ser un creador de contenido innato La creaci\u00f3n de contenidos para redes sociales no es sencillo, sobre todo si el objetivo que se persigue es captar la atenci\u00f3n del p\u00fablico y aumentar el n\u00famero de seguidores. 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