{"id":417,"date":"2021-04-27T16:46:01","date_gmt":"2021-04-27T16:46:01","guid":{"rendered":"https:\/\/www.makenoise.com\/?p=417"},"modified":"2021-04-27T16:47:46","modified_gmt":"2021-04-27T16:47:46","slug":"como-funcionan-los-hashtags","status":"publish","type":"post","link":"https:\/\/www.makenoise.com\/blog\/como-funcionan-los-hashtags\/","title":{"rendered":"\u00bfC\u00f3mo funcionan los hashtags?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"417\" class=\"elementor elementor-417\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1100c09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1100c09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecb5c12\" data-id=\"ecb5c12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-444313f elementor-widget elementor-widget-heading\" data-id=\"444313f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que necesitas saber para usarlos con \u00e9xito<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbac30 elementor-widget elementor-widget-text-editor\" data-id=\"7fbac30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Los hashtags nos sirven para organizar fotos y v\u00eddeos e identificar el contenido en torno a un tema de inter\u00e9s. Podemos incluir hashtags en las publicaciones del muro, las Stories e incluso en la bio.<\/p><p>Para aumentar el alcance, el objetivo es que tu publicaci\u00f3n sea visible en la p\u00e1gina que se muestra cuando los usuarios buscan un hashtag. L\u00f3gicamente, cuanto m\u00e1s arriba aparezcas, mejor. As\u00ed que lo primero que necesitas saber son los factores que influyen en este posicionamiento:<\/p><p>La frecuencia con la que se usa el hashtag. Si no hay muchas publicaciones, la tuya lo tendr\u00e1 m\u00e1s f\u00e1cil para posicionar y mantenerse arriba, pero tambi\u00e9n es probable que tenga menos b\u00fasquedas.<\/p><p>La popularidad y el engagement de tu publicaci\u00f3n. A m\u00e1s interacciones, mejor posicionamiento.<\/p><p>El momento de publicaci\u00f3n. Aunque el orden no es estrictamente cronol\u00f3gico, cuanto m\u00e1s reciente sea el post, m\u00e1s posibilidades hay de que aparezca en la parte superior.<\/p><p><strong>Llegamos a la pregunta del mill\u00f3n: \u00bfcu\u00e1ntos hashtags debemos usar?<\/strong><\/p><p>Para empezar, hay que tener en cuenta los l\u00edmites impuestos por Instagram: 30 hashtags por cada publicaci\u00f3n del muro y 10 por cada Story.<\/p><p>Este es un tema en el que no hay una norma clara. Hace unos a\u00f1os se pensaba que cuantos m\u00e1s, mejor, pero hoy en d\u00eda se cree que entre 2 y 5 podr\u00edan ser suficientes.<\/p><p>Por un lado, a\u00f1adir m\u00e1s hashtags incrementa la visibilidad. Pero si te pasas, corres el riesgo de que los usuarios identifiquen tu publicaci\u00f3n como spam. Y lo que s\u00ed est\u00e1 claro es que a\u00f1adir hashtags que no est\u00e1n relacionados con tu publicaci\u00f3n no ayuda.<\/p><p>En conclusi\u00f3n, lo mejor es que analices tu cuenta y hagas pruebas para ver qu\u00e9 es lo que funciona mejor en tu caso.<\/p><pre>Fuente: <a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/hashtags-en-instagram-lo-que-necesitas-saber-para-usarlos-con-exito\">https:\/\/www.cyberclick.es\/numerical-blog\/hashtags-en-instagram-lo-que-necesitas-saber-para-usarlos-con-exito<\/a><\/pre>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c17bc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73c17bc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.makenoise.com\/blog\/como-funcionan-los-hashtags\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Lo que necesitas saber para usarlos con \u00e9xito Los hashtags nos sirven para organizar fotos y v\u00eddeos e identificar el contenido en torno a un tema de inter\u00e9s. Podemos incluir hashtags en las publicaciones del muro, las Stories e incluso en la bio. Para aumentar el alcance, el objetivo es que tu publicaci\u00f3n sea visible [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo funcionan los hashtags? - MakeNoise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.makenoise.com\/blog\/como-funcionan-los-hashtags\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo funcionan los hashtags? - MakeNoise\" \/>\n<meta property=\"og:description\" content=\"Lo que necesitas saber para usarlos con \u00e9xito Los hashtags nos sirven para organizar fotos y v\u00eddeos e identificar el contenido en torno a un tema de inter\u00e9s. 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